Google Ads uses a live auction system that runs billions of auctions every day. When a user searches a term, Google auctions the available ad spots in milliseconds. The winners are determined by their Ad Rank, which is a combination of their maximum bid (the most they’re willing to pay per click) and their Quality Score.

AI SEO is the practice of optimising your website and content not just for traditional search engine rankings, but to be understood, referenced, and featured by Artificial Intelligence-driven search engines (like Google’s Search Generative Experience, or SGE). It is no longer optional; it is the future of organic search.

If your website has ever lost rankings overnight, there’s a good chance a Google algorithm update was behind it. Google updates its algorithm thousands of times per year, with some changes barely noticeable and others causing major shifts in search visibility. For Aussie businesses relying on organic traffic, understanding how these updates work—and how to respond—can make or break your digital strategy.

Australia is no longer watching AI from the sidelines—it’s leading the charge in how AI transforms marketing across ecommerce, service industries and local businesses. From predictive analytics to generative content, AI is rewriting the rules of how we attract, engage, and retain customers.