The Internet has revolutionised every aspect of our lives. With a press of a button, we can be chatting face-to-face with family on the other side of the world, order dinner delivered to your door from a huge selection of restaurants (Not just Pizza Hutt or your local Indian takeaway), or shop online without leaving the comfort of your recliner. Even the way we conduct business has changed, thanks to the net.
Access to products 24/7, detailed product information at your fingertips and client reviews are now the norm. Consumers expect to find what they are looking for online, and if you’re unable to be found on Google, in the minds of today’s consumers you don’t exist. Being visible in this digital era has never been more important.
Nobody knows this better than entrepreneur Adriana Kligman, director of Sydney-based HyperDot Marketing. With a wealth of knowledge collated from an eclectic background in journalism and business management, Adriana has excelled in the digital arena. Her extensive experience in marketing, public relations, and business creation have been instrumental in helping businesses take their products and skills global.
In 2019, having a website and social media presence for business growth is not enough. It requires a solid investment in Internet marketing strategies.
“Many small to medium business owners think once they have a website and a Facebook page, that’s all that’s required. They sit back and wait for the sales to start rolling in. If only it were that simple,” she said. “The trouble is most people are time-poor, and even don’t have the resources or expertise to run successful digital marketing campaigns.”
That’s where a digital marketing strategy company such as HyperDot can be invaluable for companies who don’t have dedicated marketing departments. For the fraction of the cost of hiring a full-time employee with weekly wages, sick leave, annual leave—a business could easily outsource their Internet marketing to a proven professional marketing company.
The success of HyperDot can not only be attributed to the creative ingenuity displayed by Adriana, but by her passion to ahead of digital marketing trends and the team that backs her.
“At HyperDot, my staff pride themselves on being at the forefront of technology. Recently we become officially certified as a Google Partner, a huge milestone and will mean we can offer a higher quality service when it comes to online advertising campaigns in the Google AdWords platform.”
Any company who has worked with closely with Adriana and her team will attest to the fact that when you work with HyperDot, you’re not simply another client, you’re a partner—a philosophy the Columbian-born marketing strategist firmly believes sets her ahead of her competitors.
Not only does Adriana head up a successful marketing company, she’s a busy mum and heavily involved with supporting several charities—proof as a woman you can have the best of both worlds.
If you want to take your business to the next level, request a free consultation with us and receive expert advice from our marketing specialists.