MRP HealthPhysiotherapy
One local clinic.34% of its category.
How a single-location Neutral Bay clinic won Position 1 for “physio neutral bay” — ahead of larger multi-location practices.
- Physiotherapy
- Neutral Bay, Sydney
- February – May 2026
Featured case study
- “Physio neutral bay”
- #1
- Head term won and held
- Local category share
- 34%
- Leading position, single-location clinic
- Organic clicks / month
- 408
- +15% month on month at 3.8% CTR
- GBP profile views
- 974
- 187 interactions — 19.2% rate
A single-location clinic. A category-leading presence.
MRP Health is a physiotherapy and allied health clinic in Neutral Bay, Sydney, offering physiotherapy, pilates, exercise rehabilitation, dietitian services, massage therapy and podiatry.
It competes in a category dominated by larger multi-location practices and established names with many years of online presence.
Neutral Bay, Sydney February – May 2026
Local SEO & GEO. A strategy that compounds.
A website structured so Google can read it clearly. A complete, active Google Business Profile. Content AI tools cite as the authoritative local answer.
Lighthouse scores: 97 performance / 92 SEO / 96 best practices.
Result: #1 for “physio neutral bay”.
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Winning the head term The foundation
Technical optimisation, authoritative local content and a fully completed Google Business Profile took Position 1 from an exact-match domain competitor.
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A coherent service cluster The content
Separate pages for Dietitian, Massage, Pilates and Clinical Pilates, each acquiring their own traffic.
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AI search citations The visibility
29 authoritative citations established across 9 high-intent local prompts in AI search.
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Google Business Profile The conversion
Optimised to a 19.2% interaction rate — nearly 1 in 5 people who find the profile take a direct action.
Real visibility. Measured impact.
From the head term to AI citations, the clinic’s visibility is growing across search, maps and AI.
- Organic search 408
Organic clicks per month
Up 15% month on month, from 10,500 monthly search impressions.
- Category share 34%
Of local category clicks
A leading position for a single-location physiotherapy clinic.
- AI discovery 29
AI citations
Across 9 tracked questions — 3.2 citations per question. 13 AI mentions, up 44% in one month.
- Google Business Profile 187
Direct actions in May
Calls, direction requests and bookings from 974 profile views.
- Position 3: “neutral bay physiotherapist” & “massage neutral bay”
- Position 5: remedial & sports massage neutral bay
- 3.8% CTR · 178 keywords tracked
Three months. Position 1 and holding.
From overtaking the incumbent to compounding category share, here’s how the engagement progressed.
- Technical SEO
- Google Business Profile
- GEO positioning
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February 2026 Month 1
Overtake the incumbent.
Outranked the exact-match domain competitor for “physio neutral bay”. Organic traffic reached 395 visits, up 179. 562 keywords tracked; Global SEO Score 90.
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March 2026 Month 2
Hold Position 1.
Position 1 held across all branded and local queries. Google Business Profile interactions grew from 906 to 1,004.
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May 2026 Month 3
Let the results compound.
34% category share holding. Organic clicks reached 408 (+15%), GBP views 974 and AI citations 29. Dietitian page up 50%, Massage page up 13%.
Found in search, maps and AI.
Patients searching for a Neutral Bay physio now find MRP Health across organic results, its Google Business Profile and AI answers.
- 01 · The AI answer
Cited as the source.
“Choose the right physio near Neutral Bay for back pain” now returns MRP Health as a cited source.
- 02 · The profile
1 in 5 take action.
974 profile views in May and 187 calls, direction requests and bookings — a 19.2% interaction rate.
- 03 · Mobile discovery
Found in the moment.
47% of profile discovery comes from mobile — patients searching during pain episodes and deciding within minutes.
Search data documented in the client case study · February – May 2026
Not more spend. A clearer website.
34% of all category clicks going to a single-location practice is an unusual result — and it isn’t from spending more on advertising.
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A site Google reads clearly
Structured so Google understands it, with service pages gaining their own independent traffic.
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A profile and AI presence that convert
A complete, active Google Business Profile, and AI tools citing the clinic as the authoritative local answer.